The setting of the picture book series "The Tale of Peter Rabbit" is the rich natural forests of England.
The collaboration was decided upon as the message of Peter Rabbit™, "Friend to Nature - May the nature where Peter Rabbit lives be protected forever," and the Toy Museum's philosophy of wood education, which is to inherit the wood culture and foster a spirit of cherishing nature and pass it on to the next generation, resonated with each other.
The Tokyo Toy Museum will be hosting a collaborative traveling event called "Peter Rabbit™: Friends with Nature" at 12 "sister toy museums" across the country, including the Tokyo Toy Museum.
What is the nationwide tour event "Friends with Nature: Peter Rabbit™"?
In addition to the interactive events featuring Peter Rabbit™, there will be a picture-story show based on the picture book series "The Tale of Peter Rabbit" and a wood education event where visitors can experience the charm of wood. A "wooden pendant making" workshop will be held in relay format at each museum using scraps of wood of different shapes from various tree species. The wooden pendant will be your own original design with a Peter Rabbit™ stamp. Peter Rabbit™ will help create a fun experience that will spark an interest in nature and forests while being surrounded by the scent of wood.
About "Friend to Nature"
Beatrix Potter, author of Peter Rabbit™, had a strong interest in nature conservation more than 100 years ago, before the word “sustainable” became widespread. She used royalties from her picture books to purchase land in the Lake District, England, where Peter Rabbit is set, and donated over 4,300 acres of land to nature conservation organizations, protecting the scenery as it appears in the picture books. The beautiful scenery she loved remains unchanged to this day.
The author's love for nature is embodied in the phrase "Friend to Nature," and the company is working to ensure that the picture book-like nature in which Peter and his friends live will be protected forever.
Friend to Nature special site: here
National Toy Museum Schedule
At toy museums across the country, you can enjoy wooden toys and wooden spaces that make use of the culture and nature of each region.
In addition to visiting your local toy museum, why not spend some time with Peter Rabbit on your family trip, experiencing the charm of nature and forests in each region?
・Fukuoka Toy Museum (Fukuoka Prefecture): July 8th (Sat) to July 14th (Fri), 2023
・Tokyo Toy Museum (Tokyo): July 22nd (Sat) to July 28th (Fri), 2023
・Hihara Forest Toy Museum (Tokyo): September 20th (Wed) to 26th (Tue), 2023
・Yanbaru Forest Toy Museum (Okinawa Prefecture): Saturday, October 28, 2023 to Friday, November 3, 2023
・Kiso Toy Museum (Nagano Prefecture): November 11th (Sat) to 19th (Sun), 2023
・Sanuki Toy Museum (Kagawa Prefecture): Thursday, November 23rd to Wednesday, November 29th, 2023
・Tokushima Wooden Toy Museum (Tokushima Prefecture): December 4th (Mon) - December 10th (Sun), 2023
・Yaizu Toy Museum (Shizuoka Prefecture): Thursday, December 21st to Monday, December 25th, 2023
Nakamachi Mountain Toy Museum (Tokushima Prefecture): January 30th (Tue) - February 4th (Sun), 2024
・Sagawa Toy Museum (Kochi Prefecture): February 10th (Sat) to 16th (Fri), 2024
Nagato Toy Museum (Yamaguchi Prefecture): February 23rd (Fri) to 27th (Tue), 2024
・Hanamaki Toy Museum (Iwate Prefecture): March 14th (Thu) - 19th (Tue), 2024
*The schedule is subject to change without notice.
*Please check the website of each museum for the latest information, such as closing days and event details.
For information on the National Toy Museum, please visit https://art-play.or.jp/area/
Wooden pendant making workshop
Use scraps of wood to make your own original pendant!
Use sandpaper to polish it until it's smooth, then stamp it with the Peter Rabbit™ to complete it.
A picture-story show from the picture book series "The Tale of Peter Rabbit"
Mischievous Peter goes on a great adventure on Uncle McGregor's farm!
Enjoy this beloved classic for 120 years through a picture storytelling show.